This is another case of more is better. Make sure you write a long description – 200 words is a reasonable start point. Describe the product in detail.Tell your/your company story too.And make sure customers know you’re a UK buisness. But, perhaps, your five bullet points are more important. They feature next to the image. Compare that to the product description that’s below all of these things: “Frequently Bought Together”, ” Customers Who Bought This item Also Bought”, “Sponsored Products Related To This Item”and “Coustomers Who Bought This Item Also Bought”,”Sponsored Product Realted To This Item” and ” Customers Viewing This Page May Be Interested In These Sponsored Links” – quite often customers have to scroll down four or five pages to get to your description.
Most sellers are convinced that buyers spend more time looking at bullet points (as opposed to the product description). So, you have to nail them.
A-Z of Amazon 